We operate businesses that prioritize and revolutionize the guest experience.

Jack Jorgensen, Founder & CEO

Underneath every success story lies a foundation built on a mission and core values. From the age of 7, Jack internalized the importance of preparation, adhering to his grandfather’s mantra: “Proper prior preparation prevents piss-poor performance.” Inspired by his grandfather, a visionary CEO in finance and a board member of The Nature Conservancy, Jack learned the significance of environmental responsibility early on—especially in the corporate world.

By age 14, Jack was already making waves in the digital sphere. With his natural entrepreneurial spirit, he launched a website that connected teens with families for odd jobs, ranging from babysitting to local community tasks. In 2016, Tenaya Digital was born—a testament to Jack’s unwavering dedication to helping businesses thrive in the digital landscape.

The company also launched Tenaya360, a platform designed to simplify digital operations management for our clients by providing personalized web support, cutting-edge websites, maintenance and security services, analytics tools, and website hosting for small and micro businesses.

Looking ahead, Jack dreams of revolutionizing the hospitality industry. Equipped with the mission of designing beautiful experiences for people in all aspects of life, we work hand-in-hand with hotels to craft proactive strategies that redefine the guest experience.

At Tenaya Hospitality Group, we believe in the power of creativity, innovation, and collaboration. With Jack Jorgensen at the helm, the possibilities are limitless.

Tenaya Hospitality Portfolio

At Tenaya Hospitality Group, our mission is to foster innovation and excellence in the hospitality industry, ensuring every guest enjoys a memorable stay.

An agency providing technology, operations, marketing and guest experience consulting to boutique hotels.

Building websites and providing maintenance, security and web hosting solutions to small businesses.

We personally photograph, stay/review and share content of boutique hotels that excel in their guest experience.

Redefining the guest experience for boutique hotels.